The tourism sector has grown rapidly, from 14,400 tourists visiting Laos in 1990, to 1.1 million in 2005. Annual tourism sector revenues are expected to grow to $250–300 million by 2020.[14]
Recently, Laos has become more popular with tourists among whom it is known for its relaxed style of living. It is seen to have elements of the "original Asia" lost elsewhere. The official tourism slogan is "Simply Beautiful". The attractions made most accessible to tourists are Buddhist culture in Luang Prabang, gastronomy in the capital of Vientiane, backpacking in Vang Vieng and ancient and modern culture and history in The Plain of Jars region (main article: Phonsavan), trekking in Phongsaly or Luang Namtha, elephants in Sainyabuli, and a cave in Oudomxay.
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